@type: LegalService · LocalBusiness
Law firm schema generator
Legal is one of the most competitive local categories, and Google's E-E-A-T scrutiny is intense. LegalService schema that maps practice areas, languages and free consultations gives search engines an unambiguous picture of your firm.
Free · no account needed · validated against Google's LocalBusiness guidelines
Example · Hartwell & Mendez LLP
<script type="application/ld+json">{ "@context": "https://schema.org", "@type": "LegalService", "@id": "https://hartwellmendez.example/#localbusiness", "name": "Hartwell & Mendez LLP", "legalName": "Hartwell & Mendez Limited Liability Partnership", "description": "Chicago personal injury and employment law firm. Free consultations, no fee unless we win, and attorneys who answer their own phones.", "url": "https://hartwellmendez.example", "logo": "https://hartwellmendez.example/logo.png", "image": [ "https://hartwellmendez.example/img/office-16x9.jpg", "https://hartwellmendez.example/img/partners-4x3.jpg" ], "foundingDate": "1998-01-12", "telephone": "+1 312-555-0177", "email": "intake@hartwellmendez.example", "priceRange": "Free consultation", "currenciesAccepted": "USD", "paymentAccepted": "Check, Bank Transfer, Credit Card", "knowsLanguage": [ "English", "Spanish", "Polish" ], "address": { "@type": "PostalAddress", "streetAddress": "200 W Madison St, Floor 21", "addressLocality": "Chicago", "addressRegion": "IL", "postalCode": "60606", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": 41.881832, "longitude": -87.634102 }, "areaServed": [ { "@type": "Place", "name": "Chicago" }, { "@type": "Place", "name": "Cook County" }, { "@type": "Place", "name": "DuPage County" }, { "@type": "Place", "name": "Illinois" } ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "08:30", "closes": "18:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Saturday", "opens": "10:00", "closes": "14:00" } ], "specialOpeningHoursSpecification": [ { "@type": "OpeningHoursSpecification", "name": "Christmas", "validFrom": "2026-12-24", "validThrough": "2026-12-25", "opens": "00:00", "closes": "00:00" } ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Practice areas", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Car accident claims", "description": "Representation for drivers, passengers and pedestrians." } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Workplace injury", "description": "Workers' compensation and third-party claims." } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Wrongful termination", "description": "Discrimination, retaliation and severance negotiation." } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Initial consultation", "description": "45-minute case review with a partner." }, "price": "0.00", "priceCurrency": "USD" } ] }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.9", "reviewCount": "187", "bestRating": "5", "worstRating": "1" }, "review": [ { "@type": "Review", "author": { "@type": "Person", "name": "Patricia Nowak" }, "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" }, "reviewBody": "They handled everything after my accident and kept me informed every week.", "datePublished": "2026-06-11" } ], "sameAs": [ "https://maps.app.goo.gl/hartwellmendez-example", "https://www.linkedin.com/company/hartwell-mendez-llp", "https://www.avvo.com/attorneys/hartwell-mendez", "https://www.facebook.com/hartwellmendezlaw" ]}</script>Validator score 96/100 · 0 errors
Generate your law firm schema
Fill in your details — the JSON-LD, validator and search preview update as you type. Free, no account.
Step 1 of 7
Business
Type & identity
Business type
Pick the most specific schema.org subtype. It's the strongest relevance signal you can send.
@typeIdentity
Use the name exactly as it appears on your storefront and Google Business Profile.
nameMissing business name
alternateNamelegalNamedescription0/750
sloganfoundingDateWebsite & media
urlMissing website URL
logoSquare, at least 112×112px, on a plain background.
imageNo images
Free schema checker
Validate existing law firm markup
Already have law firm markup? Paste it to see its score, rich result eligibility and exactly what to fix.
Properties that matter for law firms
@type: LegalService | The firm-level type; use Attorney for individual lawyers. |
hasOfferCatalog | Practice areas as services — personal injury, employment, family. |
knowsLanguage | Multilingual firms win underserved communities. |
areaServed | Counties and states where you're licensed. |
name + address | Required by Google for every LocalBusiness — and must match your Business Profile exactly. |
Best practices
- Keep the firm name exactly as registered — no “Injury Lawyer Chicago” suffixes.
- Publish attorney bios with Person markup linked to the firm.
- Add Avvo, Justia and LinkedIn to sameAs.
FAQ
What the validator checks
- Required name and full postal address
- Phone format and international prefix
- Overlapping or invalid split hours
- Coordinates with 5+ decimal precision
- Expired holiday exceptions
- Keyword-stuffed business names
- Self-serving review markup
- Most specific schema.org subtype
For agencies
Managing several law firms?
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