LocalBusiness schema builder

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Step 1 of 7

Business

Type & identity

Business type

Pick the most specific schema.org subtype. It's the strongest relevance signal you can send.

Schema type@type

Identity

Use the name exactly as it appears on your storefront and Google Business Profile.

Business namename

Alternate nameoptionalalternateName

Legal nameoptionallegalName

Descriptionoptionaldescription

133/750

Sloganoptionalslogan

FoundedoptionalfoundingDate

Website & media

Location page URLurl

Also used to build a stable @id so search engines can reconcile updates.

Logo URLoptionallogo

Square, at least 112×112px, on a plain background.

Imagesimage

Storefront, team or work photos. Google prefers 16:9, 4:3 and 1:1 versions.

100/100

1<!-- LocalBusiness schema generated with LocalSchema · https://local-schema-beacon.lovable.app -->2<script type="application/ld+json">3{4  "@context": "https://schema.org",5  "@type": "LegalService",6  "@id": "https://hartwellmendez.example/#localbusiness",7  "name": "Hartwell & Mendez LLP",8  "legalName": "Hartwell & Mendez Limited Liability Partnership",9  "description": "Chicago personal injury and employment law firm. Free consultations, no fee unless we win, and attorneys who answer their own phones.",10  "url": "https://hartwellmendez.example",11  "logo": "https://hartwellmendez.example/logo.png",12  "image": [13    "https://hartwellmendez.example/img/office-16x9.jpg",14    "https://hartwellmendez.example/img/partners-4x3.jpg"15  ],16  "foundingDate": "1998-01-12",17  "telephone": "+1 312-555-0177",18  "email": "intake@hartwellmendez.example",19  "priceRange": "Free consultation",20  "currenciesAccepted": "USD",21  "paymentAccepted": "Check, Bank Transfer, Credit Card",22  "knowsLanguage": [23    "English",24    "Spanish",25    "Polish"26  ],27  "address": {28    "@type": "PostalAddress",29    "streetAddress": "200 W Madison St, Floor 21",30    "addressLocality": "Chicago",31    "addressRegion": "IL",32    "postalCode": "60606",33    "addressCountry": "US"34  },35  "geo": {36    "@type": "GeoCoordinates",37    "latitude": 41.881832,38    "longitude": -87.63410239  },40  "areaServed": [41    {42      "@type": "Place",43      "name": "Chicago"44    },45    {46      "@type": "Place",47      "name": "Cook County"48    },49    {50      "@type": "Place",51      "name": "DuPage County"52    },53    {54      "@type": "Place",55      "name": "Illinois"56    }57  ],58  "openingHoursSpecification": [59    {60      "@type": "OpeningHoursSpecification",61      "dayOfWeek": [62        "Monday",63        "Tuesday",64        "Wednesday",65        "Thursday",66        "Friday"67      ],68      "opens": "08:30",69      "closes": "18:00"70    },71    {72      "@type": "OpeningHoursSpecification",73      "dayOfWeek": "Saturday",74      "opens": "10:00",75      "closes": "14:00"76    }77  ],78  "hasOfferCatalog": {79    "@type": "OfferCatalog",80    "name": "Practice areas",81    "itemListElement": [82      {83        "@type": "Offer",84        "itemOffered": {85          "@type": "Service",86          "name": "Car accident claims",87          "description": "Representation for drivers, passengers and pedestrians."88        }89      },90      {91        "@type": "Offer",92        "itemOffered": {93          "@type": "Service",94          "name": "Workplace injury",95          "description": "Workers' compensation and third-party claims."96        }97      },98      {99        "@type": "Offer",100        "itemOffered": {101          "@type": "Service",102          "name": "Wrongful termination",103          "description": "Discrimination, retaliation and severance negotiation."104        }105      },106      {107        "@type": "Offer",108        "itemOffered": {109          "@type": "Service",110          "name": "Initial consultation",111          "description": "45-minute case review with a partner."112        },113        "price": "0.00",114        "priceCurrency": "USD"115      }116    ]117  },118  "sameAs": [119    "https://maps.app.goo.gl/hartwellmendez-example",120    "https://www.linkedin.com/company/hartwell-mendez-llp",121    "https://www.avvo.com/attorneys/hartwell-mendez",122    "https://www.facebook.com/hartwellmendezlaw"123  ]124}125</script>

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21 properties · 3,365 bytesschema.org validator ↗