@type: FinancialService · LocalBusiness
Financial advisor schema generator
Financial advice is a YMYL category where trust signals carry real weight. FinancialService schema with founding date, credentials in the description and clear fee structures helps search engines understand and trust your practice.
Free · no account needed · validated against Google's LocalBusiness guidelines
Example · Hartwell & Mendez LLP
<script type="application/ld+json">{ "@context": "https://schema.org", "@type": "FinancialService", "@id": "https://hartwellmendez.example/#localbusiness", "name": "Hartwell & Mendez LLP", "legalName": "Hartwell & Mendez Limited Liability Partnership", "description": "Chicago personal injury and employment law firm. Free consultations, no fee unless we win, and attorneys who answer their own phones.", "url": "https://hartwellmendez.example", "logo": "https://hartwellmendez.example/logo.png", "image": [ "https://hartwellmendez.example/img/office-16x9.jpg", "https://hartwellmendez.example/img/partners-4x3.jpg" ], "foundingDate": "1998-01-12", "telephone": "+1 312-555-0177", "email": "intake@hartwellmendez.example", "priceRange": "Free consultation", "currenciesAccepted": "USD", "paymentAccepted": "Check, Bank Transfer, Credit Card", "knowsLanguage": [ "English", "Spanish", "Polish" ], "address": { "@type": "PostalAddress", "streetAddress": "200 W Madison St, Floor 21", "addressLocality": "Chicago", "addressRegion": "IL", "postalCode": "60606", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": 41.881832, "longitude": -87.634102 }, "areaServed": [ { "@type": "Place", "name": "Chicago" }, { "@type": "Place", "name": "Cook County" }, { "@type": "Place", "name": "DuPage County" }, { "@type": "Place", "name": "Illinois" } ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "08:30", "closes": "18:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Saturday", "opens": "10:00", "closes": "14:00" } ], "specialOpeningHoursSpecification": [ { "@type": "OpeningHoursSpecification", "name": "Christmas", "validFrom": "2026-12-24", "validThrough": "2026-12-25", "opens": "00:00", "closes": "00:00" } ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Practice areas", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Car accident claims", "description": "Representation for drivers, passengers and pedestrians." } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Workplace injury", "description": "Workers' compensation and third-party claims." } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Wrongful termination", "description": "Discrimination, retaliation and severance negotiation." } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Initial consultation", "description": "45-minute case review with a partner." }, "price": "0.00", "priceCurrency": "USD" } ] }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.9", "reviewCount": "187", "bestRating": "5", "worstRating": "1" }, "review": [ { "@type": "Review", "author": { "@type": "Person", "name": "Patricia Nowak" }, "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" }, "reviewBody": "They handled everything after my accident and kept me informed every week.", "datePublished": "2026-06-11" } ], "sameAs": [ "https://maps.app.goo.gl/hartwellmendez-example", "https://www.linkedin.com/company/hartwell-mendez-llp", "https://www.avvo.com/attorneys/hartwell-mendez", "https://www.facebook.com/hartwellmendezlaw" ]}</script>Validator score 96/100 · 0 errors
Generate your financial advisor schema
Fill in your details — the JSON-LD, validator and search preview update as you type. Free, no account.
Step 1 of 7
Business
Type & identity
Business type
Pick the most specific schema.org subtype. It's the strongest relevance signal you can send.
@typeIdentity
Use the name exactly as it appears on your storefront and Google Business Profile.
nameMissing business name
alternateNamelegalNamedescription0/750
sloganfoundingDateWebsite & media
urlMissing website URL
logoSquare, at least 112×112px, on a plain background.
imageNo images
Free schema checker
Validate existing financial advisor markup
Already have financial advisor markup? Paste it to see its score, rich result eligibility and exactly what to fix.
Properties that matter for financial advisors
@type: FinancialService | The schema.org type for advisors, planners and brokers. |
foundingDate | Track record matters. |
hasOfferCatalog | Retirement planning, wealth management, fee-only reviews. |
priceRange | “Fee-only” or a percentage AUM range. |
name + address | Required by Google for every LocalBusiness — and must match your Business Profile exactly. |
Best practices
- Avoid return promises; describe services factually.
- Link regulator registration pages on your site.
- Keep each advisor's office as a separate location only if staffed.
FAQ
What the validator checks
- Required name and full postal address
- Phone format and international prefix
- Overlapping or invalid split hours
- Coordinates with 5+ decimal precision
- Expired holiday exceptions
- Keyword-stuffed business names
- Self-serving review markup
- Most specific schema.org subtype
For agencies
Managing several financial advisors?
Host the schema for up to 25 client locations and update hours across every site from one dashboard.
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