@type: InsuranceAgency · FinancialService
Insurance agency schema generator
Insurance agencies compete with national brands online. InsuranceAgency schema with real offices, product lines and local service areas gives independent agents the local relevance the big brands lack.
Free · no account needed · validated against Google's LocalBusiness guidelines
Example · Hartwell & Mendez LLP
<script type="application/ld+json">{ "@context": "https://schema.org", "@type": "InsuranceAgency", "@id": "https://hartwellmendez.example/#localbusiness", "name": "Hartwell & Mendez LLP", "legalName": "Hartwell & Mendez Limited Liability Partnership", "description": "Chicago personal injury and employment law firm. Free consultations, no fee unless we win, and attorneys who answer their own phones.", "url": "https://hartwellmendez.example", "logo": "https://hartwellmendez.example/logo.png", "image": [ "https://hartwellmendez.example/img/office-16x9.jpg", "https://hartwellmendez.example/img/partners-4x3.jpg" ], "foundingDate": "1998-01-12", "telephone": "+1 312-555-0177", "email": "intake@hartwellmendez.example", "priceRange": "Free consultation", "currenciesAccepted": "USD", "paymentAccepted": "Check, Bank Transfer, Credit Card", "knowsLanguage": [ "English", "Spanish", "Polish" ], "address": { "@type": "PostalAddress", "streetAddress": "200 W Madison St, Floor 21", "addressLocality": "Chicago", "addressRegion": "IL", "postalCode": "60606", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": 41.881832, "longitude": -87.634102 }, "areaServed": [ { "@type": "Place", "name": "Chicago" }, { "@type": "Place", "name": "Cook County" }, { "@type": "Place", "name": "DuPage County" }, { "@type": "Place", "name": "Illinois" } ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "08:30", "closes": "18:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Saturday", "opens": "10:00", "closes": "14:00" } ], "specialOpeningHoursSpecification": [ { "@type": "OpeningHoursSpecification", "name": "Christmas", "validFrom": "2026-12-24", "validThrough": "2026-12-25", "opens": "00:00", "closes": "00:00" } ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Practice areas", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Car accident claims", "description": "Representation for drivers, passengers and pedestrians." } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Workplace injury", "description": "Workers' compensation and third-party claims." } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Wrongful termination", "description": "Discrimination, retaliation and severance negotiation." } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Initial consultation", "description": "45-minute case review with a partner." }, "price": "0.00", "priceCurrency": "USD" } ] }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.9", "reviewCount": "187", "bestRating": "5", "worstRating": "1" }, "review": [ { "@type": "Review", "author": { "@type": "Person", "name": "Patricia Nowak" }, "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" }, "reviewBody": "They handled everything after my accident and kept me informed every week.", "datePublished": "2026-06-11" } ], "sameAs": [ "https://maps.app.goo.gl/hartwellmendez-example", "https://www.linkedin.com/company/hartwell-mendez-llp", "https://www.avvo.com/attorneys/hartwell-mendez", "https://www.facebook.com/hartwellmendezlaw" ]}</script>Validator score 96/100 · 0 errors
Generate your insurance agency schema
Fill in your details — the JSON-LD, validator and search preview update as you type. Free, no account.
Step 1 of 7
Business
Type & identity
Business type
Pick the most specific schema.org subtype. It's the strongest relevance signal you can send.
@typeIdentity
Use the name exactly as it appears on your storefront and Google Business Profile.
nameMissing business name
alternateNamelegalNamedescription0/750
sloganfoundingDateWebsite & media
urlMissing website URL
logoSquare, at least 112×112px, on a plain background.
imageNo images
Free schema checker
Validate existing insurance agency markup
Already have insurance agency markup? Paste it to see its score, rich result eligibility and exactly what to fix.
Properties that matter for insurance agencies
@type: InsuranceAgency | Dedicated FinancialService subtype. |
hasOfferCatalog | Auto, home, business, life — one per line. |
areaServed | States or regions where you're licensed. |
knowsLanguage | A strong differentiator for independents. |
name + address | Required by Google for every LocalBusiness — and must match your Business Profile exactly. |
Best practices
- List carriers you represent in the description.
- Separate personal and commercial lines.
- Each branch office deserves its own location.
FAQ
What the validator checks
- Required name and full postal address
- Phone format and international prefix
- Overlapping or invalid split hours
- Coordinates with 5+ decimal precision
- Expired holiday exceptions
- Keyword-stuffed business names
- Self-serving review markup
- Most specific schema.org subtype
For agencies
Managing several insurance agencies?
Host the schema for up to 25 client locations and update hours across every site from one dashboard.
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