@type: Optician · MedicalBusiness
Optometrist schema generator
Eye-care businesses straddle healthcare and retail. Optician schema that covers eye exams, contact lens fittings and frame brands helps you appear for both “eye exam near me” and “glasses store” searches.
Free · no account needed · validated against Google's LocalBusiness guidelines
Example · Bright Smile Dental Studio
<script type="application/ld+json">{ "@context": "https://schema.org", "@type": "Optician", "@id": "https://brightsmile-dental.example/groningen/#localbusiness", "name": "Bright Smile Dental Studio", "alternateName": "Bright Smile Groningen", "legalName": "Bright Smile Tandartsen B.V.", "description": "Family and cosmetic dentistry in the centre of Groningen. Same-week appointments, Invisalign aligners and gentle care for anxious patients.", "url": "https://brightsmile-dental.example/groningen", "logo": "https://brightsmile-dental.example/assets/logo-512.png", "image": [ "https://brightsmile-dental.example/assets/practice-16x9.jpg", "https://brightsmile-dental.example/assets/practice-4x3.jpg", "https://brightsmile-dental.example/assets/team-1x1.jpg" ], "foundingDate": "2011-03-01", "telephone": "+31 50 211 4480", "email": "hello@brightsmile-dental.example", "priceRange": "€€", "currenciesAccepted": "EUR", "paymentAccepted": "Debit Card, Credit Card, iDEAL, Insurance", "knowsLanguage": [ "Dutch", "English", "German" ], "address": { "@type": "PostalAddress", "streetAddress": "Oude Ebbingestraat 42", "addressLocality": "Groningen", "addressRegion": "Groningen", "postalCode": "9712 HL", "addressCountry": "NL" }, "geo": { "@type": "GeoCoordinates", "latitude": 53.221432, "longitude": 6.566874 }, "hasMap": "https://maps.app.goo.gl/brightsmile-example", "areaServed": [ { "@type": "Place", "name": "Groningen" }, { "@type": "Place", "name": "Haren" }, { "@type": "Place", "name": "Paterswolde" } ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "08:30", "closes": "12:30" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Friday" ], "opens": "13:30", "closes": "17:30" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Thursday", "opens": "13:30", "closes": "20:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Saturday", "opens": "09:00", "closes": "13:00" } ], "specialOpeningHoursSpecification": [ { "@type": "OpeningHoursSpecification", "name": "Christmas Day", "validFrom": "2026-12-25", "validThrough": "2026-12-26", "opens": "00:00", "closes": "00:00" }, { "@type": "OpeningHoursSpecification", "name": "New Year's Eve", "validFrom": "2026-12-31", "validThrough": "2026-12-31", "opens": "08:30", "closes": "13:00" }, { "@type": "OpeningHoursSpecification", "name": "New Year's Day", "validFrom": "2027-01-01", "validThrough": "2027-01-01", "opens": "00:00", "closes": "00:00" } ], "medicalSpecialty": "Dentistry", "isAcceptingNewPatients": true, "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Dental treatments", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Check-up & cleaning", "description": "Full exam, scale & polish and oral cancer screening." }, "price": "79.00", "priceCurrency": "EUR", "priceSpecification": { "@type": "UnitPriceSpecification", "price": "79.00", "priceCurrency": "EUR", "unitText": "per visit" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Invisalign clear aligners", "description": "Digital scan, treatment plan and aligner series." }, "priceSpecification": { "@type": "PriceSpecification", "minPrice": "2950.00", "priceCurrency": "EUR" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Teeth whitening", "description": "In-chair whitening with take-home trays." }, "price": "349.00", "priceCurrency": "EUR" }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Emergency dental care", "description": "Same-day appointments for pain, swelling or broken teeth." }, "priceSpecification": { "@type": "PriceSpecification", "minPrice": "95.00", "priceCurrency": "EUR", "maxPrice": "250.00" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Dental implants", "description": "Single-tooth implant including crown." }, "priceSpecification": { "@type": "PriceSpecification", "minPrice": "2400.00", "priceCurrency": "EUR" } } ] }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.9", "reviewCount": "312", "bestRating": "5", "worstRating": "1" }, "review": [ { "@type": "Review", "author": { "@type": "Person", "name": "Sanne de Vries" }, "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" }, "reviewBody": "Finally a dentist that doesn't make me nervous. Clear explanations and zero waiting time.", "datePublished": "2026-09-14" }, { "@type": "Review", "author": { "@type": "Person", "name": "Mark Jansen" }, "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" }, "reviewBody": "Emergency appointment the same afternoon — fixed my cracked molar painlessly.", "datePublished": "2026-08-02" } ], "sameAs": [ "https://maps.app.goo.gl/brightsmile-example", "https://www.facebook.com/brightsmilegroningen", "https://www.instagram.com/brightsmilegroningen", "https://www.linkedin.com/company/bright-smile-dental-studio" ]}</script>Validator score 96/100 · 0 errors
Generate your optometrist schema
Fill in your details — the JSON-LD, validator and search preview update as you type. Free, no account.
Step 1 of 7
Business
Type & identity
Business type
Pick the most specific schema.org subtype. It's the strongest relevance signal you can send.
@typeIdentity
Use the name exactly as it appears on your storefront and Google Business Profile.
nameMissing business name
alternateNamelegalNamedescription0/750
sloganfoundingDateWebsite & media
urlMissing website URL
logoSquare, at least 112×112px, on a plain background.
imageNo images
Medical details
medicalSpecialtyisAcceptingNewPatientsFree schema checker
Validate existing optometrist markup
Already have optometrist markup? Paste it to see its score, rich result eligibility and exactly what to fix.
Properties that matter for optometrists
@type: Optician | Covers optometrists, opticians and eyewear stores. |
hasOfferCatalog | Eye exams, contact lens fitting, children's exams with prices. |
paymentAccepted | Vision insurance and HSA/FSA acceptance drive bookings. |
openingHoursSpecification | Saturday exams are a major draw — show them. |
name + address | Required by Google for every LocalBusiness — and must match your Business Profile exactly. |
Best practices
- Keep frame brand names in the description, not the business name.
- List walk-in repairs and adjustments as a free service.
- Use separate locations for practices inside retail chains.
FAQ
What the validator checks
- Required name and full postal address
- Phone format and international prefix
- Overlapping or invalid split hours
- Coordinates with 5+ decimal precision
- Expired holiday exceptions
- Keyword-stuffed business names
- Self-serving review markup
- Most specific schema.org subtype
For agencies
Managing several optometrists?
Host the schema for up to 25 client locations and update hours across every site from one dashboard.
See Pro