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LocalSchema

@type: LocalBusiness · Place

Local business schema generator

Every shop, office and service with a local presence can use LocalBusiness schema. If none of the 49 specific types fits, generic LocalBusiness still gives search engines your name, address, phone, hours and service area in a format they trust.

Generate local business schemaStart from the plumber sample

Free · no account needed · validated against Google's LocalBusiness guidelines

Example · Lone Star Plumbing Co.
<script type="application/ld+json">{  "@context": "https://schema.org",  "@type": "LocalBusiness",  "@id": "https://lonestarplumbing.example/#localbusiness",  "name": "Lone Star Plumbing Co.",  "legalName": "Lone Star Plumbing Company LLC",  "description": "Licensed Austin plumbers for leaks, water heaters, drain cleaning and repiping. Upfront flat-rate pricing and 24/7 emergency service.",  "slogan": "Fixed right, the first time.",  "url": "https://lonestarplumbing.example",  "logo": "https://lonestarplumbing.example/logo.png",  "image": [    "https://lonestarplumbing.example/img/van-16x9.jpg",    "https://lonestarplumbing.example/img/team-1x1.jpg"  ],  "foundingDate": "2004-06-15",  "telephone": "+1 512-555-0144",  "email": "service@lonestarplumbing.example",  "priceRange": "$$",  "currenciesAccepted": "USD",  "paymentAccepted": "Cash, Credit Card, Check, Financing",  "knowsLanguage": [    "English",    "Spanish"  ],  "address": {    "@type": "PostalAddress",    "streetAddress": "4810 Burnet Rd, Suite 200",    "addressLocality": "Austin",    "addressRegion": "TX",    "postalCode": "78756",    "addressCountry": "US"  },  "geo": {    "@type": "GeoCoordinates",    "latitude": 30.320371,    "longitude": -97.739614  },  "areaServed": [    {      "@type": "Place",      "name": "Austin"    },    {      "@type": "Place",      "name": "Round Rock"    },    {      "@type": "Place",      "name": "Cedar Park"    },    {      "@type": "Place",      "name": "Pflugerville"    },    {      "@type": "Place",      "name": "Georgetown"    },    {      "@type": "GeoCircle",      "geoMidpoint": {        "@type": "GeoCoordinates",        "latitude": 30.320371,        "longitude": -97.739614      },      "geoRadius": 40000    }  ],  "openingHoursSpecification": [    {      "@type": "OpeningHoursSpecification",      "dayOfWeek": [        "Monday",        "Tuesday",        "Wednesday",        "Thursday",        "Friday"      ],      "opens": "07:00",      "closes": "19:00"    },    {      "@type": "OpeningHoursSpecification",      "dayOfWeek": "Saturday",      "opens": "08:00",      "closes": "16:00"    }  ],  "specialOpeningHoursSpecification": [    {      "@type": "OpeningHoursSpecification",      "name": "Thanksgiving",      "validFrom": "2026-11-26",      "validThrough": "2026-11-26",      "opens": "00:00",      "closes": "00:00"    },    {      "@type": "OpeningHoursSpecification",      "name": "Christmas Eve",      "validFrom": "2026-12-24",      "validThrough": "2026-12-24",      "opens": "08:00",      "closes": "12:00"    }  ],  "hasOfferCatalog": {    "@type": "OfferCatalog",    "name": "Plumbing services",    "itemListElement": [      {        "@type": "Offer",        "itemOffered": {          "@type": "Service",          "name": "Drain cleaning",          "description": "Kitchen, bath and main line clearing with camera inspection."        },        "priceSpecification": {          "@type": "PriceSpecification",          "minPrice": "149.00",          "priceCurrency": "USD"        }      },      {        "@type": "Offer",        "itemOffered": {          "@type": "Service",          "name": "Water heater installation",          "description": "Tank and tankless installs, haul-away included."        },        "priceSpecification": {          "@type": "PriceSpecification",          "minPrice": "1400.00",          "priceCurrency": "USD",          "maxPrice": "4200.00"        }      },      {        "@type": "Offer",        "itemOffered": {          "@type": "Service",          "name": "Leak detection",          "description": "Non-invasive slab and wall leak location."        },        "price": "295.00",        "priceCurrency": "USD"      },      {        "@type": "Offer",        "itemOffered": {          "@type": "Service",          "name": "Emergency plumbing",          "description": "24/7 burst pipe and overflow response."        },        "priceSpecification": {          "@type": "PriceSpecification",          "minPrice": "189.00",          "priceCurrency": "USD"        }      },      {        "@type": "Offer",        "itemOffered": {          "@type": "Service",          "name": "Whole-home repiping",          "description": "PEX repipe with drywall patching."        },        "priceSpecification": {          "@type": "PriceSpecification",          "minPrice": "6500.00",          "priceCurrency": "USD"        }      }    ]  },  "aggregateRating": {    "@type": "AggregateRating",    "ratingValue": "4.8",    "reviewCount": "1046",    "bestRating": "5",    "worstRating": "1"  },  "review": [    {      "@type": "Review",      "author": {        "@type": "Person",        "name": "Daniel Ortiz"      },      "reviewRating": {        "@type": "Rating",        "ratingValue": "5",        "bestRating": "5"      },      "reviewBody": "Showed up within an hour on a Sunday and fixed our burst pipe. Fair price.",      "datePublished": "2026-10-05"    },    {      "@type": "Review",      "author": {        "@type": "Person",        "name": "Megan Lee"      },      "reviewRating": {        "@type": "Rating",        "ratingValue": "4",        "bestRating": "5"      },      "reviewBody": "Professional crew, clean work on our new water heater.",      "datePublished": "2026-07-21"    }  ],  "sameAs": [    "https://maps.app.goo.gl/lonestarplumbing-example",    "https://www.yelp.com/biz/lone-star-plumbing-co-austin",    "https://www.facebook.com/lonestarplumbingatx",    "https://www.bbb.org/us/tx/austin/profile/plumber/lone-star-plumbing-co",    "https://nextdoor.com/pages/lone-star-plumbing-co-austin-tx"  ]}</script>
Validator score 95/100 · 0 errors

Generate your local business schema

Fill in your details — the JSON-LD, validator and search preview update as you type. Free, no account.

Full builder

Step 1 of 7

Business

Business type

Pick the most specific schema.org subtype. It's the strongest relevance signal you can send.

Identity

Use the name exactly as it appears on your storefront and Google Business Profile.

Missing business name

0/750

Website & media

Missing website URL

Square, at least 112×112px, on a plain background.

No images

Free schema checker

Validate existing local business markup

Check a live URL instead →

Already have local business markup? Paste it to see its score, rich result eligibility and exactly what to fix.

Properties that matter for local businesses

@type: LocalBusinessThe root type. Pick a more specific subtype whenever one fits — it's a stronger signal.
address + geoRequired for storefronts; service-area businesses list areaServed instead.
openingHoursSpecificationStructured hours per day, including split hours.
sameAsGoogle Business Profile, Facebook and directory listings tie your entity together.
name + addressRequired by Google for every LocalBusiness — and must match your Business Profile exactly.

Best practices

  • Check the business type list before settling on generic LocalBusiness — there are 49 more specific options.
  • Match your name, address and phone exactly to your Google Business Profile.
  • One location per page: separate branches get separate markup.

FAQ

What the validator checks

  • Required name and full postal address
  • Phone format and international prefix
  • Overlapping or invalid split hours
  • Coordinates with 5+ decimal precision
  • Expired holiday exceptions
  • Keyword-stuffed business names
  • Self-serving review markup
  • Most specific schema.org subtype

For agencies

Managing several local businesses?

Host the schema for up to 25 client locations and update hours across every site from one dashboard.

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