Can I update hours just for Valentine's week?

Yes — add a special-hours range. With the hosted embed, it goes live on your site instantly.

Where do I put florist schema markup?

Paste the JSON-LD script into the of the page for that location — usually your homepage or location page. With the Pro hosted embed you paste one script tag once and edit everything from LocalSchema.

Is the generated code valid for Google's Rich Results Test?

Yes. LocalSchema follows Google's LocalBusiness structured data guidelines and runs a built-in validator that flags errors and missing recommended fields before you copy the code.

Will schema markup get my florist review stars in Google?

Not on its own. Google doesn't show review stars for LocalBusiness markup about your own business (self-serving reviews). Schema helps Google understand your business, hours and services — which supports local rankings and AI answers.

@type: Florist · Store

Florist schema generator

Florists see massive demand spikes around Valentine's Day and Mother's Day. Florist schema with delivery areas, same-day cut-off times and holiday hours captures those peaks.

Generate florist schema Start from the café sample

Free · no account needed · validated against Google's LocalBusiness guidelines

Example · Grind & Gather

1<script type="application/ld+json">2{3  "@context": "https://schema.org",4  "@type": "Florist",5  "@id": "https://grindandgather.example/#localbusiness",6  "name": "Grind & Gather",7  "description": "Specialty coffee and all-day brunch in Dublin 8. Beans roasted in-house, sourdough from our own bakery.",8  "url": "https://grindandgather.example",9  "logo": "https://grindandgather.example/logo.png",10  "image": [11    "https://grindandgather.example/img/counter-16x9.jpg",12    "https://grindandgather.example/img/brunch-1x1.jpg"13  ],14  "telephone": "+353 1 555 0187",15  "email": "hey@grindandgather.example",16  "priceRange": "€",17  "currenciesAccepted": "EUR",18  "paymentAccepted": "Credit Card, Debit Card, Apple Pay, Google Pay",19  "address": {20    "@type": "PostalAddress",21    "streetAddress": "14 Francis Street",22    "addressLocality": "Dublin",23    "addressRegion": "County Dublin",24    "postalCode": "D08 X2Y3",25    "addressCountry": "IE"26  },27  "geo": {28    "@type": "GeoCoordinates",29    "latitude": 53.34164,30    "longitude": -6.27352131  },32  "openingHoursSpecification": [33    {34      "@type": "OpeningHoursSpecification",35      "dayOfWeek": [36        "Monday",37        "Tuesday",38        "Wednesday",39        "Thursday",40        "Friday"41      ],42      "opens": "07:30",43      "closes": "17:00"44    },45    {46      "@type": "OpeningHoursSpecification",47      "dayOfWeek": "Saturday",48      "opens": "08:30",49      "closes": "17:00"50    },51    {52      "@type": "OpeningHoursSpecification",53      "dayOfWeek": "Sunday",54      "opens": "09:00",55      "closes": "16:00"56    }57  ],58  "specialOpeningHoursSpecification": [59    {60      "@type": "OpeningHoursSpecification",61      "name": "St. Stephen's Day",62      "validFrom": "2026-12-26",63      "validThrough": "2026-12-26",64      "opens": "10:00",65      "closes": "15:00"66    }67  ],68  "hasOfferCatalog": {69    "@type": "OfferCatalog",70    "name": "Menu",71    "itemListElement": [72      {73        "@type": "Offer",74        "itemOffered": {75          "@type": "Service",76          "name": "Flat white",77          "description": "Double ristretto, house blend."78        },79        "price": "3.80",80        "priceCurrency": "EUR"81      },82      {83        "@type": "Offer",84        "itemOffered": {85          "@type": "Service",86          "name": "Full brunch",87          "description": "Eggs, sourdough, bacon or mushrooms."88        },89        "price": "15.50",90        "priceCurrency": "EUR"91      }92    ]93  },94  "aggregateRating": {95    "@type": "AggregateRating",96    "ratingValue": "4.7",97    "reviewCount": "655",98    "bestRating": "5",99    "worstRating": "1"100  },101  "sameAs": [102    "https://maps.app.goo.gl/grindandgather-example",103    "https://www.instagram.com/grindandgatherdublin"104  ]105}106</script>

Validator score 96/100 · 0 errors

Generate your florist schema

Fill in your details — the JSON-LD, validator and search preview update as you type. Free, no account.

Full builder

Step 1 of 7

Business

Type & identity

Business type

Pick the most specific schema.org subtype. It's the strongest relevance signal you can send.

Schema type@type

Identity

Use the name exactly as it appears on your storefront and Google Business Profile.

Business namename

Missing business name

Alternate nameoptionalalternateName

Legal nameoptionallegalName

Descriptionoptionaldescription

0/750

Sloganoptionalslogan

FoundedoptionalfoundingDate

Website & media

Location page URLurl

Missing website URL

Logo URLoptionallogo

Square, at least 112×112px, on a plain background.

Imagesimage

No images

51/100

1<!-- LocalBusiness schema generated with LocalSchema · https://local-schema-beacon.lovable.app -->2<script type="application/ld+json">3{4  "@context": "https://schema.org",5  "@type": "Florist",6  "openingHoursSpecification": [7    {8      "@type": "OpeningHoursSpecification",9      "dayOfWeek": [10        "Monday",11        "Tuesday",12        "Wednesday",13        "Thursday",14        "Friday"15      ],16      "opens": "09:00",17      "closes": "17:00"18    }19  ]20}21</script>

Free plan: please add a “Powered by LocalSchema” link to your footer.

2 properties · 473 bytesschema.org validator ↗

Free schema checker

Validate existing florist markup

Already have florist markup? Paste it to see its score, rich result eligibility and exactly what to fix.

Properties that matter for florists

`@type: Florist`	Store subtype.
`areaServed`	Delivery zones.
`specialOpeningHoursSpecification`	Valentine's and Mother's Day extended hours.
`hasOfferCatalog`	Bouquets, weddings, funerals, subscriptions.
`name + address`	Required by Google for every LocalBusiness — and must match your Business Profile exactly.

Best practices

Mention same-day delivery cut-off in the description.
List wedding and funeral services separately.
Instagram is your portfolio — link it.

FAQ

What the validator checks

Required name and full postal address
Phone format and international prefix
Overlapping or invalid split hours
Coordinates with 5+ decimal precision
Expired holiday exceptions
Keyword-stuffed business names
Self-serving review markup
Most specific schema.org subtype

For agencies

Managing several florists?

Host the schema for up to 25 client locations and update hours across every site from one dashboard.

See Pro