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LocalSchema

@type: ExerciseGym · SportsActivityLocation

Gym schema generator

Gym seekers compare hours, price and class options. ExerciseGym schema with 24/7 hours, membership pricing and classes makes your gym easy to evaluate.

Generate gym schemaStart from the hair salon sample

Free · no account needed · validated against Google's LocalBusiness guidelines

Example · Studio Thread Hair
<script type="application/ld+json">{  "@context": "https://schema.org",  "@type": "ExerciseGym",  "@id": "https://studiothread.example/#localbusiness",  "name": "Studio Thread Hair",  "description": "Independent Shoreditch hair salon specialising in lived-in colour, curly cuts and balayage. Vegan products, no-rush appointments.",  "url": "https://studiothread.example",  "logo": "https://studiothread.example/logo.png",  "image": [    "https://studiothread.example/img/salon-16x9.jpg",    "https://studiothread.example/img/colour-1x1.jpg"  ],  "telephone": "+44 20 7946 0321",  "email": "book@studiothread.example",  "priceRange": "££",  "currenciesAccepted": "GBP",  "paymentAccepted": "Credit Card, Debit Card, Apple Pay",  "address": {    "@type": "PostalAddress",    "streetAddress": "88 Redchurch Street",    "addressLocality": "London",    "addressRegion": "Greater London",    "postalCode": "E2 7DJ",    "addressCountry": "GB"  },  "geo": {    "@type": "GeoCoordinates",    "latitude": 51.52421,    "longitude": -0.074918  },  "openingHoursSpecification": [    {      "@type": "OpeningHoursSpecification",      "dayOfWeek": [        "Tuesday",        "Wednesday",        "Friday"      ],      "opens": "10:00",      "closes": "19:00"    },    {      "@type": "OpeningHoursSpecification",      "dayOfWeek": "Thursday",      "opens": "10:00",      "closes": "21:00"    },    {      "@type": "OpeningHoursSpecification",      "dayOfWeek": "Saturday",      "opens": "09:00",      "closes": "17:00"    }  ],  "specialOpeningHoursSpecification": [    {      "@type": "OpeningHoursSpecification",      "name": "Boxing Day",      "validFrom": "2026-12-26",      "validThrough": "2026-12-26",      "opens": "00:00",      "closes": "00:00"    }  ],  "hasOfferCatalog": {    "@type": "OfferCatalog",    "name": "Hair services",    "itemListElement": [      {        "@type": "Offer",        "itemOffered": {          "@type": "Service",          "name": "Cut & finish",          "description": "Consultation, wash, cut and blow-dry."        },        "priceSpecification": {          "@type": "PriceSpecification",          "minPrice": "65.00",          "priceCurrency": "GBP"        }      },      {        "@type": "Offer",        "itemOffered": {          "@type": "Service",          "name": "Balayage",          "description": "Hand-painted lightening with gloss and toner."        },        "priceSpecification": {          "@type": "PriceSpecification",          "minPrice": "180.00",          "priceCurrency": "GBP",          "maxPrice": "290.00"        }      },      {        "@type": "Offer",        "itemOffered": {          "@type": "Service",          "name": "Curly cut",          "description": "Dry cut tailored to your curl pattern."        },        "price": "85.00",        "priceCurrency": "GBP"      }    ]  },  "aggregateRating": {    "@type": "AggregateRating",    "ratingValue": "4.9",    "reviewCount": "428",    "bestRating": "5",    "worstRating": "1"  },  "review": [    {      "@type": "Review",      "author": {        "@type": "Person",        "name": "Amara Okafor"      },      "reviewRating": {        "@type": "Rating",        "ratingValue": "5",        "bestRating": "5"      },      "reviewBody": "First stylist who actually understands my curls.",      "datePublished": "2026-09-03"    }  ],  "sameAs": [    "https://maps.app.goo.gl/studiothread-example",    "https://www.instagram.com/studiothreadhair",    "https://www.tiktok.com/@studiothreadhair"  ]}</script>
Validator score 96/100 · 0 errors

Generate your gym schema

Fill in your details — the JSON-LD, validator and search preview update as you type. Free, no account.

Full builder

Step 1 of 7

Business

Business type

Pick the most specific schema.org subtype. It's the strongest relevance signal you can send.

Identity

Use the name exactly as it appears on your storefront and Google Business Profile.

Missing business name

0/750

Website & media

Missing website URL

Square, at least 112×112px, on a plain background.

No images

Free schema checker

Validate existing gym markup

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Properties that matter for gyms

@type: ExerciseGymSportsActivityLocation subtype.
openingHoursSpecification24/7 or staffed hours.
hasOfferCatalogMemberships, day passes, personal training.
priceRangeMonthly membership range.
name + addressRequired by Google for every LocalBusiness — and must match your Business Profile exactly.

Best practices

  • Encode memberships as per-month unit prices.
  • List a free trial pass if you offer one.
  • Staffed hours vs. access hours belong in the description.

FAQ

What the validator checks

  • Required name and full postal address
  • Phone format and international prefix
  • Overlapping or invalid split hours
  • Coordinates with 5+ decimal precision
  • Expired holiday exceptions
  • Keyword-stuffed business names
  • Self-serving review markup
  • Most specific schema.org subtype

For agencies

Managing several gyms?

Host the schema for up to 25 client locations and update hours across every site from one dashboard.

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