@type: AutoDealer · AutomotiveBusiness
Car dealer schema generator
Dealerships often have separate sales, service and parts hours. AutoDealer schema can express the main showroom clearly while services capture your service department.
Free · no account needed · validated against Google's LocalBusiness guidelines
Example · Mile High Auto Works
<script type="application/ld+json">{ "@context": "https://schema.org", "@type": "AutoDealer", "@id": "https://milehighautoworks.example/#localbusiness", "name": "Mile High Auto Works", "description": "ASE-certified Denver mechanics for brakes, engine diagnostics, transmissions and Subaru/Toyota specialty service.", "url": "https://milehighautoworks.example", "logo": "https://milehighautoworks.example/logo.png", "image": [ "https://milehighautoworks.example/img/shop-16x9.jpg", "https://milehighautoworks.example/img/bay-4x3.jpg" ], "telephone": "+1 303-555-0162", "email": "shop@milehighautoworks.example", "priceRange": "$$", "currenciesAccepted": "USD", "paymentAccepted": "Cash, Credit Card, Debit Card, Financing", "address": { "@type": "PostalAddress", "streetAddress": "3401 S Broadway", "addressLocality": "Englewood", "addressRegion": "CO", "postalCode": "80113", "addressCountry": "US" }, "geo": { "@type": "GeoCoordinates", "latitude": 39.653802, "longitude": -104.987613 }, "areaServed": [ { "@type": "Place", "name": "Denver" }, { "@type": "Place", "name": "Englewood" }, { "@type": "Place", "name": "Littleton" }, { "@type": "Place", "name": "Aurora" } ], "openingHoursSpecification": [ { "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "07:30", "closes": "18:00" }, { "@type": "OpeningHoursSpecification", "dayOfWeek": "Saturday", "opens": "08:00", "closes": "14:00" } ], "specialOpeningHoursSpecification": [ { "@type": "OpeningHoursSpecification", "name": "Christmas week", "validFrom": "2026-12-24", "validThrough": "2026-12-26", "opens": "00:00", "closes": "00:00" } ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Repair services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Brake pads & rotors", "description": "Front or rear axle, lifetime pad warranty." }, "priceSpecification": { "@type": "PriceSpecification", "minPrice": "289.00", "priceCurrency": "USD" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Check engine diagnostics", "description": "Computer scan and road test with written report." }, "price": "129.00", "priceCurrency": "USD" }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Synthetic oil change", "description": "Up to 6 quarts, filter and 27-point inspection." }, "price": "79.00", "priceCurrency": "USD" }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Subaru head gasket repair", "description": "OEM gaskets, timing belt and water pump." }, "priceSpecification": { "@type": "PriceSpecification", "minPrice": "1900.00", "priceCurrency": "USD", "maxPrice": "2800.00" } } ] }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.8", "reviewCount": "743", "bestRating": "5", "worstRating": "1" }, "review": [ { "@type": "Review", "author": { "@type": "Person", "name": "Jake Thompson" }, "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" }, "reviewBody": "Honest diagnosis — told me I didn't need the repair the dealer quoted.", "datePublished": "2026-08-30" } ], "sameAs": [ "https://maps.app.goo.gl/milehighauto-example", "https://www.yelp.com/biz/mile-high-auto-works-englewood", "https://www.facebook.com/milehighautoworks" ]}</script>Validator score 96/100 · 0 errors
Generate your car dealer schema
Fill in your details — the JSON-LD, validator and search preview update as you type. Free, no account.
Step 1 of 7
Business
Type & identity
Business type
Pick the most specific schema.org subtype. It's the strongest relevance signal you can send.
@typeIdentity
Use the name exactly as it appears on your storefront and Google Business Profile.
nameMissing business name
alternateNamelegalNamedescription0/750
sloganfoundingDateWebsite & media
urlMissing website URL
logoSquare, at least 112×112px, on a plain background.
imageNo images
Free schema checker
Validate existing car dealer markup
Already have car dealer markup? Paste it to see its score, rich result eligibility and exactly what to fix.
Properties that matter for car dealers
@type: AutoDealer | AutomotiveBusiness subtype. |
openingHoursSpecification | Showroom hours incl. Saturdays. |
hasOfferCatalog | Test drives, financing, trade-in valuations. |
sameAs | Manufacturer dealer-locator pages. |
name + address | Required by Google for every LocalBusiness — and must match your Business Profile exactly. |
Best practices
- Use a separate location for a standalone service centre.
- Vehicle inventory belongs in Car/Vehicle markup on listing pages.
- List brands sold in the description.
FAQ
What the validator checks
- Required name and full postal address
- Phone format and international prefix
- Overlapping or invalid split hours
- Coordinates with 5+ decimal precision
- Expired holiday exceptions
- Keyword-stuffed business names
- Self-serving review markup
- Most specific schema.org subtype
For agencies
Managing several car dealers?
Host the schema for up to 25 client locations and update hours across every site from one dashboard.
See Pro